Silver Oak

The Challenge

Silver Oak needed help evolving the brand without losing the legacy that made it iconic. In a crowded luxury wine market increasingly defined by trends and fleeting aesthetics, the challenge was to modernize the brand’s presence without disrupting the equity it had built over 52 years.

Major Truth

For high-achieving consumers, excellence isn’t a moment—it’s a mindset. By tapping into Silver Oak’s commitment to craft, care, and legacy, we repositioned the brand around a ednless pursuit of excellence, creating a stronger foundation for growth and cultural relevance.

Role: Creative Direction, Brand Strategy, Design Direction, Design, Conceptualization, Marketing Ideation, Digital Ideation
Created while at Agency squid

Silver Oak is not affiliated with Tiffany & Co, this was a conceptual partnership and collaboration proposed during ideation.

2024, The most successful Q4 in company history.

New brand messaging, positioning, and visuals has led to having the most succesful Q4 in company history, blowing past sales goals and ending the year with 5% growth. Additional campaigns and supportive content continue to roll out in 2025 to set the pace for another year of growth.